The hottest market development trend of the smart

20 billion market development trend of intelligent lock industry in 2018

Abstract: the application of artificial intelligence to the field of intelligent lock mainly realizes the seamless connection and communication between people, machines and systems, so that the door lock has basic judgment and learning ability, so as to realize intelligent application; At the same time, with the support of big data, smart locks can analyze and learn users' unlocking habits and use habits, and then through the analysis of users' habits, through continuous innovation, help customers maintain industry leadership into machine thinking, so as to provide users with a better use experience

time flies. In 2017, I slipped away from my fingers unconsciously. How many helpless, how many goals and dreams have not been achieved, how many things have not been done in time... It will be over at the moment when the 2018 New Year bell rings. No matter how reluctant and reluctant you are, you should say to 2017, "goodbye, 2017!" Say "Hello, 2018" to 2018

2018 has come. Do you have better prepare? In the new year, new hopes will also face new challenges and opportunities. So, what trends and challenges will the smart lock industry face in 2017

trend 1: the market continues to explode, and the market size may exceed 20billion in 2018

after market cultivation in recent years, the acceptance of smart locks by the market and users has also been greatly improved. Judging from the market performance in the past two years, the smart lock market is developing rapidly with an annual growth rate of more than 40%

according to the data of the national lock industry information center, the demand for smart locks nationwide in 2015 was 2million sets; 3million sets in 2016; By 2017, it had soared to 8million sets. Based on the average price of each smart lock terminal of 1500, the market scale of smart locks in 2017 had exceeded 10billion

at the same time, according to the prediction of the national lock industry information center, the demand of China's smart lock Market in 2018 is 13million sets, which is expected to increase by more than 60% compared with 2017, and the market size may be close to 20billion. It can be seen that the smart lock market prospect in 2018 is still worth looking forward to. Are you ready

trend 2: intelligent locking has become the general trend

in recent years, more and more intelligent locks have been connected, and have gradually been recognized by users. However, once any product is connected, there will be security problems. Last September, CCTV reported that hackers could crack the password of the smart lock through technical means

such reports have caused quite a stir in the industry, and have also caused industry insiders to discuss "whether smart locks need to be connected". Opponents 1 believed that the flame retardant performance was originally low. From the perspective of security, there was a risk that the smart lock could be remotely controlled and cracked by hackers. Therefore, it brought security risks to users and did not support connection

supporters believe that in the era of intelligence and information, the disconnected smart lock cannot be called the real smart lock in the sense of high-precision ball screw. After all, as an important part of smart home, smart locks can only be integrated with smart cat eyes, smart appliances and other smart products after being connected

at the same time, the biggest feature of intelligent products is human-computer interaction. Only after the intelligent lock is connected, can it be operated through the handheld terminal, monitor the opening and closing status of the door lock remotely, and realize the functions of the intelligent lock to give real-time alarm to the user in case of alarm. The connection meets the demands and needs of users

it can be seen that smart locking has become the general trend in 2018, and is also forced by the needs of users and the market

trend 3: fully automatic smart locks will be more popular

2017 can be said to be the first year of the outbreak of fully automatic smart locks in China. At major exhibitions, fully automatic intelligent locks have become the main products promoted by major manufacturers. For example, k7/k8 push-pull smart lock of Cadiz, X8 of Keyu, future No. 1 of Hynix, full-automatic smart lock of Sakura, Pinto M1, duoling p8/p6, dd1-dd3 of romance, etc. are all full-automatic smart locks with certain influence, and have achieved good performance in the market

the so-called fully automatic means that when opening the door, you can unlock it after fingerprint identification or password verification, and you can directly open the door without pressing the handle, while when closing the door, you can automatically lock it without lifting the handle. The biggest advantage of full-automatic lock is that it can automatically lock when the door is closed, so you don't have to worry about forgetting to lock

in addition, the current fully automatic smart locks also have the characteristics and advantages of strong versatility and easy installation, so they are more and more popular with users. Therefore, more fully automatic smart locks will appear in the market in 2018. However, the stability of full-automatic intelligent lock needs to be improved, so enterprises should do what they can and ensure quality and stability

trend 4: cool appearance design will be more popular

according to the data of the national lock industry information center, in terms of the age of smart lock buyers, it is mainly integrated in age and these two age groups, among which this age group is the absolute main force of purchase

that is to say, at present, the purchasers of smart locks are mainly the post-80s and post-90s generation, and they are a generation gradually growing with the Internet. They are independent, personality, rebellious, and at the same time, they are also typical face control. So when they buy products, they first focus on the appearance, followed by the quality and function

therefore, the appearance design of smart locks in 2018 will also become an important factor for smart lock enterprises to fight the market. That means that the era of copying products will soon end. Only by forming an intelligent lock with its own characteristics and brand identification can we meet the aesthetic outlook of young people, so simple copying and imitation will be abandoned by users

trend 5: the cost performance of smart locks will be further improved

during the author's visit, I heard a lot of such voices: smart locks are designed for the rich, and its price determines the social status of users, so people who use smart locks are not short of money, so there is no need to talk about the cost performance of smart locks

the person who said this is the boss of a relatively high-end smart lock enterprise in the industry. If he still maintains a high price without increasing the added value despite the decline in the overall cost of the industry, it is obviously not recognized by the market. After all, the purpose of improving the popularity of smart locks is to make smart locks enter thousands of households

therefore, only when most users can afford it, can smart locks really enter thousands of households. Therefore, in 2018, with the maturity of technology and the reduction of cost, the cost performance of smart locks will be further improved. The unit price of mainstream smart locks will drop from about 3000 yuan in the previous two years to between, and smart locks of about 2000 will be more favored by users

of course, improving cost performance does not mean low price competition, because price is only one aspect, and quality is the top priority of smart locks

trend 6: artificial intelligence improves user experience

the application of artificial intelligence to the field of intelligent locks mainly realizes the seamless connection and communication between people, machines and systems, so that the door lock has basic judgment and learning ability, so as to realize intelligent application; At the same time, with the support of big data, smart locks can analyze and learn users' unlocking habits and use habits, and then transform them into machine thinking through the analysis of users' habits, so as to provide users with a better use experience

for example, an intelligent lock with self-learning can continuously update and learn the operation during the user's unlocking process, and then further improve the accuracy and speed of unlocking in the process of learning, and greatly improve the fingerprint recognition rate. In other words, the faster the intelligent lock is used, the easier it is used; For another example, the smart lock can make judgments and analysis every day according to the usual time points of going out and going home of the elderly and children at home. In addition to informing users of their access and unlocking records every day, if they do not go out on time or go home in time during the usual time period when they often open and close the door, the smart lock will notify users and remind users to confirm whether they are safe when they pick up in the opposite direction

2017 has passed, and 2018 has arrived. Are you ready for these trends in the smart lock industry